Published on 27.06.2019
The annual report on the most valuable and strongest spirits brands.
“Chinese baijiu brands are stealing the show, accounting for 54% of the total brand value in our rankings this year. These brands have had to be nimble in adapting to the shift from an expansion market to a competitive market, following China’s recent economic and political changes. How they respond and embrace these changes will determine future brand value growth opportunities.”
David Haigh, CEO, Brand Finance