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Brand Finance Spirits 50 2019.

Published on 27.06.2019

The annual report on the most valuable and strongest spirits brands.

  • Moutai defends title as most valuable spirits brand, brand value up impressive 43% to US$30.5 billion
  • Chinese baijiu brands dominate Brand Finance Spirits 50 2019 ranking, claiming top 4 positions
  • French vodka brand CÎROC records whopping 113% increase in brand value to US$941million
  • Mexico’s Don Julio tequila is world’s strongest spirits brand, with AAA brand strength rating

 

“Chinese baijiu brands are stealing the show, accounting for 54% of the total brand value in our rankings this year. These brands have had to be nimble in adapting to the shift from an expansion market to a competitive market, following China’s recent economic and political changes. How they respond and embrace these changes will determine future brand value growth opportunities.”  

David Haigh, CEO, Brand Finance

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