Published on 08.08.2018
The annual report on the most valuable Swedish brands.
"IKEA remains Sweden’s most valuable brand because it is recognised by shoppers as a good quality, convenient, and reasonably priced product. IKEA’s brand strength will be particularly important as the rising demand for online shopping continues to pick up. The brand will need to find creative ways of retaining their customer base whilst also attracting millennials. Evidenced by the success of continued expansion in emerging markets, IKEA still holds substantial growth potential as a brand."
David Haigh, CEO of Brand Finance