Published on 02.08.2019
"Swiss brands are synonymous with timeless quality, impeccable style and luxury.
It is no surprise that Rolex has broken into the top 5 as it continues to make its presence felt through tactical sporting sponsorships at the most prestigious of sporting events.
Some of the most successful sports professionals are ambassadors for the Rolex brand and as an official timekeeper, the brand retains maximum visibility whenever a tournament or competition is broadcast on the world’s television screens."
David Haigh, CEO, Brand Finance