Published on 04.02.2008
This is the fourth year that Brand Finance has produced a list of the most valuable European football club brands. As with last year’s ranking, Brand Finance has used the ‘royalty relief’ approach to perform the valuation. This is an intuitively simple approach that assumes a company does not own its own brand and calculates how much it would need to pay to license it from a third party. The present value of that stream of (hypothetical) royalty payments represents the value of the brand.