Published on 28.09.2011
Welcome to the 2011 edition of the Top 30 European Football Brands 2011. This year, the report has been extended to include 30 clubs as the football businesses revenues continue to grow.
Manchester United FC regains the title of most valuable football brand with a brand value of £412m, beating last year’s champions Real Madrid FC into second spot. This value is driven by continued on pitch success, sell out matchdays, innovative commercial deals, financial strength and global reach of the Red Devils.
However, it’s the “other” team from Manchester that is this year’s biggest riser. Manchester City moves up eight places, with almost 100% brand growth. The superstars continue to flock in and commercial partners pay record breaking sums to be affiliated with the increasingly marketable squad.