Published on 26.06.2019
The annual report on the world's most valuable and strongest toy brands.
“We are seeing a clear trend across the industry, where brands that innovate and seek strategic partnerships to broaden their offering, especially in the digital space, are set to perform better than those that are slow to evolve to meet their customers’ changing needs. To stay at the top of their game, Lego will now need to accelerate its efforts in that direction.”
David Haigh, CEO, Brand Finance