Published on 03.12.2013
The BrandFinance® Nation Brands provides a comprehensive report on the world’s leading nation brands and presents an analysis of the impact that a country’s reputation and image has on foreign consumers and investors.
This report combines a wide range of economic, demographic, and political factors, and is based on in-depth research by Brand Finance’s global network of offices. Each nation brand has been accorded a brand rating: a benchmarking study of the strength, risk and future potential of the brand as well as a brand value: a summary measure of the financial strength of the brand. The brand strength component of the nation brand rating has also been analysed and ranked.
Read online here.