Published on 20.09.2010
The results of the Brand Finance report into the ‘Most Valuable European Football Brands 2010’ show Real Madrid, Manchester United and Barcelona dominating the league’s top spots. The trio have a combined brand value of over £1 billion - a figure achieved through a mixture of on-pitch success and off-pitch marketing expertise. All three clubs have dedicated teams working on managing, building, extending and protecting the club’s brand. From pre-season tours to far-flung destinations, websites in multiple languages and limited edition watches, all are intent on attracting fans and developing a relationship to bring about greater commercial returns through strategic alignment of the club to the fan.