Published on 01.03.2010
With the exception of the economic crisis in 2008, intangible assets have traditionally tipped the scales over tangible assets to create value for companies and the global economy. Brand Finance has been tracking the role of intangible assets since 2001 as part of its annual Global Intangible Finance Tracker (GIFT™) study and found that intangible assets have overtaken tangible assets in value by generation. By 2007, 64% of global market value was vested in intangible assets. However, the management paradigm has not shifted in tandem with the rising importance of intangible assets.