Brand Finance

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The BrandFinance® Sporting Brands 2012 - USA Press Release.

Published on 25.10.2012

For the first time, the brand values of all major sports teams worldwide have been calculated and compared. The Dallas Cowboys have the most valuable US sports team brand at $510m. 250 teams are included, from the NFL, NHL, NBA, MLB, IPL and international football leagues.


The full BrandFinance® Sporting Brands 2012 table can be found here.


To read the press release online click here.

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