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Whitepapers.

Read the latest whitepapers.


Latest whitepapers.

Sports Sponsorship: Getting what  you pay for? Sports Sponsorship: Getting what you pay for?

23.05.2019

Sponsorships in world football continue to soar with the likes of Arsenal and Manchester City receiving lucrative new kit sponsorships for the ...

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Value-based brand management: conducting brand evaluations for brand valuations Value-based brand management: conducting brand evaluations for brand valuations

25.04.2019

The new standard on brand evaluation – ISO 10668 – is helping to codify a badly needed management practice: the structured appraisa...

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British GI Brands 2019 British GI Brands 2019

01.04.2019

A report by Brand Dialogue on the perception of geographical indication brands in the UK. Cornish Pasty is the #1 British GI product for cus...

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Value-Based Approach to Brand Transition Decisions Value-Based Approach to Brand Transition Decisions

21.02.2019

Businesses should  evaluate the effect of brand transition , based on demand as well as cost efficiencies. In some cases,  p...

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Brand Guardianship Index 2019 Brand Guardianship Index 2019

11.01.2019

Extracted from the Brand Finance Global 500 2019 report set to be launched at Davos on 22nd January , this new ranking rates CEOs to capture how ...

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Improve Your Brand Management, Minimise Your Tax Compliance Risk Improve Your Brand Management, Minimise Your Tax Compliance Risk

13.12.2018

Seventeen years of Brand Finance studying the value of intangible assets has revealed glaring  inaccuracies in financial accounting , most...

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Brand Finance Chinese Automobiles 2018 Brand Finance Chinese Automobiles 2018

07.12.2018

An original market research study into the improving proposition of Chinese SUV brands.

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中国汽车 2018 中国汽车 2018

07.12.2018

对中国SUV自主品牌价值定位提升的研究

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Risky Business: The Accounting Treatment of Goodwill Risky Business: The Accounting Treatment of Goodwill

22.11.2018

Analysis of 58,000 companies reveals widespread hesitance to impair goodwill . Undervaluation of intangible assets such as brands h...

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Brand Finance British Luxury 2018 Brand Finance British Luxury 2018

25.10.2018

A report on the impact of Britishness and royal endorsements on the US luxury market.  Walpole, the sector body for the British luxury ind...

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Global Intangible Finance Tracker (GIFT™) 2018 Global Intangible Finance Tracker (GIFT™) 2018

16.10.2018

The Brand Finance Global Intangible Finance Tracker (GIFT™) is the world’s most extensive annual research exercise into intangible ass...

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Global Intangible Finance Tracker (GIFT™) 2018 Global Intangible Finance Tracker (GIFT™) 2018

16.10.2018

El GIFT™ es el informe que Brand Finance publica anualmente sobre el valor de los intangibles en todo el mundo. Se trata del estudio m&aacut...

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Understanding Brand Value Differences Understanding Brand Value Differences

13.01.2016

This whitepaper explores the differences in brand valuations done by the principal brand valuation firms, and why they occur. 

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Brands and tax planning Brands and tax planning

12.08.2010

Brands have gradually been moving up the corporate agenda and today play a major role in the life of most successful companies. The financial role...

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Implications of the new international accounting standards for intellectual property owners Implications of the new international accounting standards for intellectual property owners

12.08.2010

On 31 March 2004 the International Accounting Standards Board (IASB) issued IFRS 3 “Business Combinations” (replacing IAS 22 “Bu...

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Connecting Brand Value, 'Brand Equity' and Brand Economics Connecting Brand Value, 'Brand Equity' and Brand Economics

12.08.2010

In financial terms a brand represents the pact between a consumer and a supplier, promising a secure flow of future revenues and profits to the su...

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