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Latest whitepapers.

Stand up to stand out?  How brands are impacting the debate on social justice in the US and around t Stand up to stand out? How brands are impacting the debate on social justice in the US and around t

30.06.2020

The rise of social injustice Brand Activism poses new challenges for brands: what and how to communicate around this subject Diversity and I...

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Redemption for Banks: Road to Reclaiming and Trust Redemption for Banks: Road to Reclaiming and Trust

05.05.2020

Reputation redemption or a further spiral for UK banking industry It is particularly important for banks to have stronger brands than their ...

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Lessons from the Pandemic - Brand Value and Leadership in Times of Crisis Lessons from the Pandemic - Brand Value and Leadership in Times of Crisis

30.04.2020

Thriving, striving, or surviving? How brands across different sectors are coping with the impact of the COVID-19 pandemic. Strong brands, as...

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How Brands Can Overcome Unprecedented Crises How Brands Can Overcome Unprecedented Crises

27.03.2020

Coronavirus pandemic could trigger the worst downturn in 100 years Aviation sector, oil & gas, hotels, restaurants to be most affected b...

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Global Soft Power Index: Looking at the Stars Global Soft Power Index: Looking at the Stars

28.02.2020

+Brand Finance has launched the world’s most comprehensive research study on the perceptions of soft power, surveying over 55,000 people bas...

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Brand in the Boardroom Brand in the Boardroom

30.01.2020

+ The growth in intangible assets and the changing role of marketing, compels boards to better understand how brands create business and sharehold...

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Sponsorship Valuation: Understanding the True Value of Sponsorship Sponsorship Valuation: Understanding the True Value of Sponsorship

18.12.2019

With such high levels of investment into sports sponsorship, and the inherent opportunities and risks involved, often a lot of money can be lef...

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Goodwill Hunting - How Not to  Miss the Mark in Financial Accounting Goodwill Hunting - How Not to Miss the Mark in Financial Accounting

21.11.2019

+A challenging year for some reinforces the importance of prudence in Goodwill valuation; Debenhams do a bit of restructuring Thomas Cook: D...

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Nation Branding: How to build an effective location brand identity Nation Branding: How to build an effective location brand identity

31.10.2019

 + The approach to branding a nation needs to be both holistic and specific where necessary to serve the goals of the nation as a whole ...

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Using brands as your business model: Key considerations for building out a new internal or external Using brands as your business model: Key considerations for building out a new internal or external

19.09.2019

 + Licensing analysis - whether for owned or licensed-out brands - helps brand owners to notice areas of improvement, guide investment and ma...

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Using Brands as Your Business Model: Lessons on and From Franchising, Licensing and Royal Rate Analy Using Brands as Your Business Model: Lessons on and From Franchising, Licensing and Royal Rate Analy

06.09.2019

Analysis of how brands bring value to a business and setting prices for their use internally or externally help improve their management and di...

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Brand Architecture 101: Value Based Management Brand Architecture 101: Value Based Management

07.08.2019

Can logo and visual identity alignment really deliver business connectivity and a value generating experiences for customer that builds demand,...

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Rigour and Structure in Brand Evaluation: Best Practice  and ISO 20671 Rigour and Structure in Brand Evaluation: Best Practice and ISO 20671

07.08.2019

A strong brand is a valuable asset for any business, driving higher customer acquisition, satisfaction, loyalty, and advocacy. Strong brands co...

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Value-Based Brand Management: Conducting Brand Valuations Value-Based Brand Management: Conducting Brand Valuations

20.06.2019

The IVSC valuation standards from 2008 helped to formalise approaches to valuation which were then used to help create ISO 10668. ISO 10668 ...

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Sports Sponsorship: Getting what  you pay for? Sports Sponsorship: Getting what you pay for?

23.05.2019

Sponsorships in world football continue to soar with the likes of Arsenal and Manchester City receiving lucrative new kit sponsorships for the ...

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Value-based brand management: conducting brand evaluations for brand valuations Value-based brand management: conducting brand evaluations for brand valuations

25.04.2019

The new standard on brand evaluation – ISO 10668 – is helping to codify a badly needed management practice: the structured appraisa...

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