Improve Your Brand Management, Minimise Your Tax Compliance Risk.
Published on 13.12.2018
- Seventeen years of Brand Finance studying the value of intangible assets has revealed glaring inaccuracies in financial accounting, mostly due to a dearth of knowledge.
- Internally, this lack of knowledge of what intangible assets are owned and what they are worth is causing a misallocation of investment and ineffective brand management.
- Misunderstanding of intangible asset value has also led to billions of dollars in company fines and the introduction of a new global initiative to tackle base erosion and profit shifting (BEPS), which is putting brands at the top of the business agenda.
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