Brand Finance

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Lessons from the Pandemic - Brand Value and Leadership in Times of Crisis.

Published on 30.04.2020

  • Thriving, striving, or surviving? How brands across different sectors are coping with the impact of the COVID-19 pandemic.
  • Strong brands, as measured by Brand Finance, perform better during crises, across all sectors.
  • Brands negotiating increased demand must manage customer expectations to protect their reputation and ensure long-term profitability.
  • Country of origin association impacts brand risk during international crises.

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