Published on 31.10.2019
+ The approach to branding a nation needs to be both holistic and specific where necessary to serve the goals of the nation as a whole and each key sector within it.
+ Nation brand associations are used not only by locations but also corporates to leverage the country’s curated brand image in their field.
+ Location branding or geographic indication, when used by corporates, not only adds to the esteem of the product or service but also furthers the nation’s reputation internationally.
“Nation Branding allows a country to rise in the esteem of its neighbours, market its resources and compose the face it presents on the international stage”
-Parul Soni, Associate, Brand Finance