Brand Finance

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Nation Branding: How to build an effective location brand identity.

Published on 31.10.2019

 + The approach to branding a nation needs to be both holistic and specific where necessary to serve the goals of the nation as a whole and each key sector within it.

+ Nation brand associations are used not only by locations but also corporates to leverage the country’s curated brand image in their field.

+ Location branding or geographic indication, when used by corporates, not only adds to the esteem of the product or service but also furthers the nation’s reputation internationally.

“Nation Branding allows a country to rise in the esteem of its neighbours, market its resources and compose the face it presents on the international stage”

-Parul Soni, Associate, Brand Finance

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