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Redemption for Banks: Road to Reclaiming and Trust.

Published on 05.05.2020

  • Reputation redemption or a further spiral for UK banking industry
  • It is particularly important for banks to have stronger brands than their competitors during a recession
  • UK banks have a decision – give a lifeline to millions or again risk their reputation by pulling up the drawbridge
  • How incumbent banks can win the fight against neobanks
  • Advice for marketers: spend when your competitors aren’t, and you’ll get an edge

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