Brand Finance

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Risky Business: The Accounting Treatment of Goodwill.

Published on 22.11.2018

  • Analysis of 58,000 companies reveals widespread hesitance to impair goodwill.
  • Undervaluation of intangible assets such as brands has contributed to the pervasiveness of goodwill.
  • Was Carillion treatment of goodwill related to the construction mammoth's downfall?
  • How can similar downfalls be predicted and prevented?


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