Sponsorship Valuation: Understanding the True Value of Sponsorship.
Published on 18.12.2019
With such high levels of investment into sports sponsorship, and the inherent opportunities and risks involved, often a lot of money can be left on the table.
Sponsorship is no different from any other form of marketing expenditure - it requires clear and concise evaluation against its aims to justify its existence and ultimately its associated expenditure.
In terms of expressing the return on sponsorship investment, a financial audience will typically require an evaluation based on financial payback, or ROI? i.e. how has the investment affected both top and bottom-line performance of the organisation?