Brand Finance

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Using Brands as Your Business Model: Lessons on and From Franchising, Licensing and Royal Rate Analy.

Published on 06.09.2019

  • Analysis of how brands bring value to a business and setting prices for their use internally or externally help improve their management and direct investment
  • Commercial benefits include more rapid international expansion, better terms in joint ventures or simply better understanding and management
  • Regulatory needs might require this analysis for tax purposes, alignment with accounting standards or damages assessments.

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