Published on 21.02.2019
Businesses should evaluate the effect of brand transition, based on demand as well as cost efficiencies.
"Elevating the discussion above cost to an understanding of how changes impact customers and demand, then weighing everything up to understand overall shareholder value can be done by all brands. It should. Bringing brands and marketing to the boardroom is good news for everyone."
Alex Haigh, Valuation Director, Brand Finance
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