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Brand valuation face-off – debating the merits of ranking tables


A passionate debate has erupted over the publication of brand valuation ranking tables. We brought two of the most high-profile parties together to state their cases and gave each an opportunity to respond. The result is thought provoking… read more

Samsung ranked as the most valuable brand in South Korea


Valuation and strategy consultant Brand Finance has released its list of the top 50 most valuable brands in South Korea. Samsung has been ranked as the most valuable and powerful brand in the country, unsurprisingly. The firm ranks the… read more

Samsung Tops List of Korea’s Most Valuable Brands with Five Times the Value of Hyundai


Brand Finance has released its annual roundup of the 50 most valuable South Korean brands with Samsung sitting firmly at the top of the list with a brand value that rose 12% to US$51.4 billion – which amounts to more than five times… read more

Samsung's brand value doubles in 5 yrs: research


The brand value of Samsung Electronics posted a whopping 12 percent on-year climb this year, marking twofold growth from $28.5 billion in 2012, according to the data compiled by Britain-based industry tracker Brand Finance. read more

Turkey 'can further improve' its national brand value


Turkey moved up to 24 on Brand Finance Nation Brands table, with its brand value growing 20 percent on last year   read more

Diversificar productos de Marca País es estrategia de Uruguay para incursionar en mercados internaci


En el último informe de Brand Finance Nation Brands, el valor de marca de Uruguay Natural fue de 10.000 millones de dólares, explicó Larissa Perdomo, de Uruguay XXI. read more

Video: La marca de México es muy resiliente: Brand Finance México


Laurence Newell, director de Brand Finance México read more

Sri Lanka’s nation brand value stagnates in Brand Finance’s global survey


The 2017 nation brand report released by Brand Finance in London last week, shows that Sri Lanka has dropped one place in its rankings from 58 to 59, with just a 4% increase in Brand Value to $ 77.0 billion. read more

CEE Nation Brands still behind Western counterparts


There was a gradual west to east shift in 2017 of strong nation brands. The annual Brand Finance Report shows Asia is on the march, with China leading the way, while Euro-Atlantic nation brands are stagnating. CEE is still lagging behind… read more

China gains momentum as Trump threatens US brand


New report shows China gaining speed as one of the most valuable nation brands, while the UAE tops the list for the region read more

China leads the world with fastest growing nation brand: study


China is the fastest growing nation brand in absolute terms, rising in value by $3.1 trillion in a year, according to a new report. The increase is equal to the entire nation brand value of the United Kingdom, which illustrates just by how… read more

Marca México incrementa su valor, pese a turbulencia


Con un valor de marca país de $1,04 billones de dólares, este año México figura en el puesto número 13 del listado de las 100 marcas de naciones más valiosas del 2017 de la valuadora Brand Finance.… read more

Polska 23. w rankingu najbardziej wartościowych marek na świecie


W porównaniu z ubiegłym rokiem Polska spadła o dwa miejsca - z 21. na 23. - mimo że wartość marki wzrosła w ciągu roku o 11 proc., do 571 mld dol. To dziesiąty wynik w Europie i ósmy wśród państw UE, za Niemcami,… read more

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