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Interview: VW Scandal - Why It Costs Germany Too


It's been an icon of reliability for decades. The beloved Beetle synonymous with quality you could trust. That is until now. And the revelation Volkswagen cheated emissions tests has cost the company dear, says Brand Finance's Robert Haigh. read more

Value of Volkswagen shares crashes on word of emissions cheating scandal


WASHINGTON — Shares in Volkswagen crashed 20% Monday, wiping $18 billion off the company’s value after it was found to have misled U.S. regulators. Federal and state regulators said Friday that the German company cheated on… read more

All Blacks' Booming Rugby Brand Means Players Change on Team Bus


The All Blacks will use the team bus to change out of their training gear during the Rugby World Cup, an inconvenience the New Zealand superstars must endure to give sponsors their cut of the sport’s most recognized brand. read more

Queen Elizabeth II Isn’t as Rich as You Think


Queen Elizabeth II becomes the longest-reigning monarch in British history today, and while her country might have lost influence in the world, she has ruled over an unprecedented period of wealth creation. read more

This is why Britain's Royal Family contributes a lot less to the UK economy than you think


Queen Elizabeth II will become the longest serving monarch in British history on September 9. After taking the throne on February 6, 1952, she will beat Queen Victoria’s record of 23,226 days, 16 hours and 23 minutes. read more

UK firms still covet royal approval as Queen hits record 63rd year


You may have noticed it above the door of a perfumery in London, in the inner lining of an expensive custom made suit, or even on a packet of English Stinking Bishop cheese - the gold emblem of the British monarchy. read more

Princess Charlotte : Worth $5 billion after four months


Talk about sibling rivalry! Prince George will be king one day, but his baby sister is where the money is. The youngest member of the royal family, four-month old Princess Charlotte, will be worth nearly $5 billion to the British economy,… read more

The power of agility


In the world we live in, being a big, well established brand is no longer a guarantee of long term success. Nokia and Blackberry are examples of large established brands that have lost their mojo in recent years. Even beyond the technology… read more

How will the Shanghai Composite crash impact beauty?


Everyone is talking about the Chinese stock market. But how will the financial crisis affect the beauty industry? read more

Arabian Gulf carriers on course to join top 10 airline brands in world


All three big Arabian Gulf airlines will rank among the world’s top 10 aviation brands by as early as 2018, according to a new forecast. read more

Investors still in the dark as cyber threat grows


Investors are being poorly served by a haphazard approach from fund managers to the growing threat of cyber crime damaging the companies in which they invest, with a lack of clarity from the businesses themselves compounding the problem. read more

Nestle India has begun the long journey to reclaim Maggi’s lost empire


Nearly three months after the Indian subsidiary of the Swiss food giant found itself entangled in a crisis that questioned the safety of the product, Nestle India launched a series of advertisements on Aug. 25 to get things back on track. read more

Ken Early: money not doing talking for Manchester United


World football's most valuable brand are failing to act like it in the transfer market. read more

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