Published on 21.02.2019
A brand is a company’s most valuable asset – yet how do you know what it’s really worth? Two industry standards - ISO 10668 and ISO 20671 - guide the brand valuation and brand evaluation practice. They both illustrate the importance of brands in business terms, helping bridge the gap between marketing and finance.
Building on the Brand Finance Football 50 report on the world's most valuable club brands, we're putting together a hardback album with in-depth analysis on the business of football - the Brand Finance Football Annual. Get in touch to contribute a feature or order copies with a personalised book jacket.
Click preview and RSVP to attend the launch of the Brand Finance Football Annual, Brand Finance South Africa and ASEAN Forums, and our upcoming Brand Exchange events on the evolving world of Esports and managing Transport for London's customer relations.