Brand is one of the most important assets of any state, encouraging inward investment, adding value to exports, and attracting tourists. For over 10 years, the Brand Finance Nation Brands report has provided benchmarks for diplomats, tourism boards, and trade agencies. This year, we see a slowdown in Europe and North America, whilst nations from the Middle East and Africa claim 11 out of the top 20 spots for brand value growth.
In this month's whitepaper, Parul Soni, Senior Consultant at Brand Finance and nation branding specialist, discusses four crucial questions which every nation brand manager should aim to answer in order to strengthen and increase their nation brand value.
Join Brand Finance and place branding practitioners at the City Nation Place Global conference. We will be leading a session on nation branding and soft power and how best to engage citizens, work in partnership with the private sector, and develop a strategic approach to attracting talent, tourism, global influence, and investment. Learn more...
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