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中国品牌已准备好向西方世界进军 - Brand Finance 报告


·         中国在从银行到烈酒等多个产业板块都显示出成为全球品牌领导者的潜力。 ·         中国工商银行以592亿美金的品牌价值蝉联中国最有价值品牌。 ·        … read more

Chinese Brands Ready to Go West – Brand Finance Report


·         China shows global brand leadership in variety of sectors, from banking to spirits. ·         Valued at US$59.2 billion, ICBC remains… read more

Mercedes-Benz Takes Pole Position as World’s Most Valuable Car Brand


•        Mercedes-Benz overtakes Toyota as world’s most valuable auto brand, following 24% growth to US$43.9 billion, in latest Brand Finance Auto 100 ranking.… read more

UPS Delivers on Brand Value


·         Big logistics brands stagnant despite e-commerce growth as UPS remains sector’s most valuable brand at US$22.0 billion. ·        … read more

Ping An Safe and Well as World’s Most Valuable Insurance Brand


·         Ping An maintains title of world’s most valuable insurance brand, with a value of US$26.2 billion, according to latest Brand Finance Insurance 100 report.… read more

En 2018, AT&T es la marca más valiosa del sector de las telecomunicaciones


  En 2018, AT&T es la marca más valiosa del sector de las telecomunicaciones ·         El valor de las marcas norteamericanas desciende; buscan evadir a los gigantes del… read more

BHP Unearthed as World’s Most Valuable Mining Brand


·         Rebranding strategy hits pay dirt as BHP becomes world’s #1 mining brand ·         Swiss-based Glencore falls to second place… read more

 Marriott Closer to Checking In as Most Valuable Hotel Brand


  ·         Hilton remains world’s most valuable hotel brand but lead over Marriott shrinks 74% ·         Premier Inn and Holiday Inn… read more

Disney Sparkles as Most Valuable Media Brand of the Year


·         Disney tops Brand Finance Media 25 league table with US$32.6 billion brand value ·         US dominates as American brands claim 86% of… read more

Chinese Construction Brands on the (Belt and) Road to Success


·      Chinese brands pull ahead of US, claiming 28% of total brand value in the Brand Finance Engineering & Construction 25 league table, as the Belt and Road Initiative opens up new opportunities in the… read more

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