Brand Finance

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Press releases.

Tobacco Brand Values Hit New Highs In Spite of Regulation

03.03.2017

·         Marlboro brand value hits record high of US$32.4 billion ·         The world’s most tobacco brand is successfully extending its… read more

Enterprise is the World’s Most Valuable Car Rental Brand

01.03.2017

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing… read more

The World’s Most Valuable Telecoms Brands Revealed

27.02.2017

·         AT&T overtakes Verizon to become the world’s most valuable telecoms brand ·         Huawei the most valuable infrastructure… read more

India’s IT Services Firms Increasingly Dominant Globally

27.02.2017

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing… read more

Will Snapchat’s Ambitious Valuation Last Longer Than its Posts?

23.02.2017

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested… read more

Ferrari Brand Speeds Ahead of the Field

17.02.2017

·         Global brand study shows Ferrari is the world’s strongest auto brand ·         It has extended its brand strength advantage over… read more

Aeroflot Trumps America’s Airline Brands

13.02.2017

·         Global brand study reveals Aeroflot is the world’s most powerful airline brand ·         Domestic brand equity, marketing investment, a new fleet and… read more

Telstra Retains Top Spot in Australia Top 100

01.02.2017

·         Telstra maintains its title as Australia’s most valuable brand ·         CBA reclaims title as most valuable Australian bank and… read more

Canada’s Big Banks and Telcos Top Brand Value Rankings

01.02.2017

·         Canada’s Big Brands Show Remarkable Stability ·         Top Five Brand Rankings Unchanged… read more

Google Pips Apple: Apple No Longer the World’s Most Valuable Brand, Global Brand Ranking Reveals

01.02.2017

• The world's most valuable brand is Google, with a value of US$109.4 billion • Apple’s brand value has dropped 27%, ending a 5 year period at the top • Lego regains its status as the world’s most powerful brand… read more

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