Brand Finance

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Expert Witness

What we do.

We can offer you a variety of services, principally in marketing audit, market research and valuation through our team of experts. David Haigh, Brand Finance’s CEO, is a Chartered Accountant and has over 30 years’ experience in marketing finance. David has provided expert witness testimony in the US, UK and various other jurisdictions.

Who we work for.

IRS - Expert Witness

The IRS is the United States government agency responsible for tax collection and tax law enforcement. This case related to the use of trademarks and patented technology owned by the US holding company, Amazon, and used by the European subsidiaries. The IRS alleged that the transfer payments due to the US subsidiary were understated and that tax was due in the US on the understated amounts. Brand Finance was commissioned to put a value of the Amazon brand in Europe at the date of the transaction to inform the court. Brand Finance determined that the value of the brand on its own was $3.1 billion, compared to the payments being made under the transfer agreement of $255 million for the technology-related and marketing-related IP combined. The court case has not yet been finalised.

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