Brand Finance

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Brand Finance China.

Brand Finance has been serving business in China for many years. In 2017, Brand Finance officially established Brand Finance China at the China World Trade Center Tower 3 of Beijing, to provide better services in the Greater China Region (including Mainland China, Hong Kong, Taiwan and Macau).

We have helped Chinese companies and organisations of all types to connect their brands to their marketing and organisational strategies. Brand Finance China is responsible for the release of the annual China 500 ranking (upgraded from 300 this year) which ranks the strongest and most valuable Chinese brands.
Scott Chen co-founded Brand Finance China where he is currently Managing Director.  Brand Finance China specialises in brand valuation and evaluation, - brand architecture, brand investment, brand contribution, brand performance tracking, market research, competitor brands comparison and brand franchise. Our clients consist of state-owned enterprises and private companies in the fields of real estate, energy, airlines, utility, railway stock, insurance, automobile, retails, food & beverage, etc.

自成立始,Brand Finance一直致力于为中国优质企业提供全球顶尖水平的品牌价值评估及咨询服务。2017年Brand Finance在中国正式设立全资控股子公司——品金(北京)咨询服务有限公司,总部位于北京国贸三期。中国公司的设立为Brand Finance在大中华地区(含中国大陆、香港、台湾以及澳门)实现更优质的客户服务提供了保障。

过去几年中,我们帮助各类中国公司实现了品牌价值与营销业绩以及品牌战略与企业战略的高效转化。我们严格遵照ISO 10668与ISO 20671的国际标准,不断深化对本土品牌的价值评估与评价服务工作,三年里实现中国最有价值品牌评选规模的三级跳:从2017年及以前的“100强”增加至2018年的“300强”最终跃升到“Brand Finance 2019年中国最有价值品牌500强榜单”。

陈忆登是Brand Finance中国公司的联合创始人,同时担任公司总裁。公司成立以来,他带领团队为不同规模的国有及私营企业提供了品牌评估、品牌架构、品牌咨询、品牌投资、品牌贡献、品牌绩效跟踪、品牌市场调研、竞争对手品牌对标、品牌特许经营等方面的服务。客户主要为来自能源、房地产、航空、科技创新、公用事业、铁路、银行、保险、汽车、零售以及食品饮料等领域的佼佼者。


Press releases.

Always Coca-Cola: World’s Favourite Soda Tops Brand Ranking

10.07.2019

Coca-Cola retains title as most valuable soft drink brand, bubbling up 19% to US$36.2 billion, while Pepsi’s brand value decreased by 8% Nestlé dominates as most valuable food brand and boasts world’s largest food &… More +

China’s Banks Continue to Consolidate Global Brand Presence

04.02.2019

Led by ICBC as the world’s most valuable banking brand (US$79.8 billion), China’s banks dominate top four spots of the Brand Finance Banking 500 2019 ranking Chinese banks grow 28%, achieving US$407 billion in total brand value,… More +

Ferrari in Pole Position as World’s Strongest Brand

22.01.2019

London - Davos, 22/1/2019 Ferrari accelerates to claim the title of the world’s strongest brand, with a score of 94.8 out of 100 and an AAA+ rating Three of the Big Four brands: Deloitte, PwC, and EY, post an elite AAA+ brand strength… More +

View all press releases +


Reports.

Brand Finance Football Annual 2019

Brand Finance Football Annual 2019

14.08.2019

The Brand Finance Football Annual 2019 is a hard-back coffee table book on the changing… More +

Brand Finance Food & Drink 2019

Brand Finance Food & Drink 2019

10.07.2019

The annual report on the world's most valuable food and soft drink brands. Coca-Cola… More +

Brand Finance Football 50 2019

Brand Finance Football 50 2019

16.05.2019

The annual report on the most valuable and strongest football brands. Real Madrid knock… More +

View all reports +


Contact.

1510, China World Tower 3
No1 Jianguomen Street,
Chaoyang, Beijing
China
Postcode: 100004

T: +8618601188821
E: s.chen@brandfinance.com


People.

Martin Shi
Assistant to Managing Director

Scott Chen
Managing Director, Brand Finance China

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