Brand Finance

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Brand Finance China.

Brand Finance has been serving business in China for many years. In 2017, Brand Finance officially established Brand Finance China at the China World Trade Center Tower 3 of Beijing, to provide better services in the Greater China Region (including Mainland China, Hong Kong, Taiwan and Macau).

We have helped Chinese companies and organisations of all types to connect their brands to their marketing and organisational strategies. Brand Finance China is responsible for the release of the annual China 500 ranking (upgraded from 300 this year) which ranks the strongest and most valuable Chinese brands.
Scott Chen co-founded Brand Finance China where he is currently Managing Director.  Brand Finance China specialises in brand valuation and evaluation, - brand architecture, brand investment, brand contribution, brand performance tracking, market research, competitor brands comparison and brand franchise. Our clients consist of state-owned enterprises and private companies in the fields of real estate, energy, airlines, utility, railway stock, insurance, automobile, retails, food & beverage, etc.

自成立始,Brand Finance一直致力于为中国优质企业提供全球顶尖水平的品牌价值评估及咨询服务。2017年Brand Finance在中国正式设立全资控股子公司——品金(北京)咨询服务有限公司,总部位于北京国贸三期。中国公司的设立为Brand Finance在大中华地区(含中国大陆、香港、台湾以及澳门)实现更优质的客户服务提供了保障。

过去几年中,我们帮助各类中国公司实现了品牌价值与营销业绩以及品牌战略与企业战略的高效转化。我们严格遵照ISO 10668与ISO 20671的国际标准,不断深化对本土品牌的价值评估与评价服务工作,三年里实现中国最有价值品牌评选规模的三级跳:从2017年及以前的“100强”增加至2018年的“300强”最终跃升到“Brand Finance 2019年中国最有价值品牌500强榜单”。

陈忆登是Brand Finance中国公司的联合创始人,同时担任公司总裁。公司成立以来,他带领团队为不同规模的国有及私营企业提供了品牌评估、品牌架构、品牌咨询、品牌投资、品牌贡献、品牌绩效跟踪、品牌市场调研、竞争对手品牌对标、品牌特许经营等方面的服务。客户主要为来自能源、房地产、航空、科技创新、公用事业、铁路、银行、保险、汽车、零售以及食品饮料等领域的佼佼者。


Press releases.

全球最有价值的100个保险品牌可能会因新冠肺炎疫情损失高达1000亿美元的品牌价值

07.05.2020

保险行业受COVID-19新冠肺炎疫情大流行的严重影响,整个行业的品牌价值可能损失高达20%,相当于1000亿美元 平安蝉联全球最有价值的保险品牌,品牌价值达606亿美元 中国品牌在最有价值保险品牌十强榜单中占主导地位,其中太平洋保险在十强中价值增长最快,涨幅高达31% Canada Life品牌价值惊人地增长了688%,在“Brand Finance 2020年全球最有价值保险品牌100强”中排名跃升了72位 Poste… More +

Marillyn Hewson of Lockheed Martin takes top spot in CEO ranking

29.01.2020

Chairwoman, president and chief executive officer of Lockheed Martin, Marillyn Hewson ranks as world’s best brand guardian in Brand Guardianship Index 2020 LVMH’s Bernard Arnault comes second with 72.1 out of 100 score,… More +

过去10年间,中国品牌的价值增速是全球平均水平的8倍

22.01.2020

过去10年间,中国品牌的价值增速是全球平均水平的8倍 在过去10年中, 中国品牌的总价值在 “Brand Finance全球品牌价值500强”排行榜中的增长速度最快,比榜单整体的品牌价值增速度快近8倍 亚马逊成为“Brand Finance 2020年全球品牌价值500强”中排名第一的品牌,价值超过2000亿美元,并连续第3年蝉联全球最有价值品牌的称号 随着 eBay… More +

View all press releases +


Reports.

Brand Finance Global 500 2020

Brand Finance Global 500 2020

22.01.2020

Amazon makes history as first brand to exceed US$200 billion value mark and retains title… More +

Brand Finance Fastest Growing 100 2019

Brand Finance Fastest Growing 100 2019

02.12.2019

WeChat tops ranking with brand value growth of 1540% (CAGR 75%) in Brand Finance’s… More +

Brand Finance Nation Brands 2019

Brand Finance Nation Brands 2019

11.10.2019

The annual report on the most valuable and strongest nation brands. Average nation brand… More +

View all reports +


Contact.

1510, China World Tower 3
No1 Jianguomen Street,
Chaoyang, Beijing
China
Postcode: 100004

T: +8618601188821
E: s.chen@brandfinance.com


People.

Martin Shi
Assistant to Managing Director

Scott Chen
Managing Director, Brand Finance China

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