Brand Finance

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Brand Finance USA.

Brand Finance is the world’s leading independent brand valuation consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 20 years, we have helped companies and organisations of all types to connect their brands to the bottom line.

Brand Valuation is at the heart of Brand Finance’s service offerings. Understanding the levers behind your brand, and what drives its value is crucial in strategical decision making. Brand Finance’s services can be roughly split into four categories: Valuation, Analytics, Strategy, and Transactions.

Brand Finance North America is growing quickly and is supported by the international network of Brand Finance offices. The office is headed by Alex Haigh, Valuations Director, and Charles Scarlett-Smith, Marketing Director North America.

Current and past clients:
McDonald’s, TD, CITI, Verizon, Chevron, KraftHeinz, PWC, 20th Century Fox, Canadian Tire, Microsoft, Intuit, General Electric


Press releases.

Netflix is America’s Fastest-Growing Brand of 2019 – Brand Finance US 500 Ranking Revealed

28.03.2019

New York City - London, 27/3/2019 Doubling in brand value over the past year, Netflix grows faster than any other brand in the US as the media industry feels effects of tech disruption America’s and the world’s most valuable… More +

China’s Banks Continue to Consolidate Global Brand Presence

04.02.2019

Led by ICBC as the world’s most valuable banking brand (US$79.8 billion), China’s banks dominate top four spots of the Brand Finance Banking 500 2019 ranking Chinese banks grow 28%, achieving US$407 billion in total brand value,… More +

Ferrari in Pole Position as World’s Strongest Brand

22.01.2019

London - Davos, 22/1/2019 Ferrari accelerates to claim the title of the world’s strongest brand, with a score of 94.8 out of 100 and an AAA+ rating Three of the Big Four brands: Deloitte, PwC, and EY, post an elite AAA+ brand strength… More +

View all press releases +


Reports.

Brand Finance Nation Brands 2019

Brand Finance Nation Brands 2019

11.10.2019

The annual report on the most valuable and strongest nation brands. Average nation brand… More +

Brand Finance Football Annual 2019

Brand Finance Football Annual 2019

14.08.2019

The Brand Finance Football Annual 2019 is a hard-back coffee table book on the changing… More +

Brand Finance Healthcare 25 2019

Brand Finance Healthcare 25 2019

22.05.2019

The annual ranking of the most valuable Healthcare brands. UnitedHealthcare defends title… More +

View all reports +


Contact.

T: +1 (514) 991-5101
E: c.scarlett-smith@brandfinance.com


People.

Charles Scarlett-Smith
Marketing Director, North America

Erika Eyl
Marketing and Communications Manager

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