Anthony joined Brand Finance 2012 as Strategy Director, to develop the company’s brand valuation proposition and its international network.He was previously the Director of Global Brand Franchising at Vodafone, where he was on the leadership team that built the Partner Market franchise business. He was responsible for launching the Vodafone brand and for ongoing B2B and B2C brand marketing activities in 45 markets across Europe, Africa, the Middle East, Asia and South America.Prior to that Anthony was a key player in the creation of the Vodafone brand globally, responsible for migration from local brands to ‘Vodafone’ in 8 European markets, Egypt and Japan.Before that he was a Senior Associate with Mercer Management Consulting, and an Account Director with Ogilvy & Mather working on a wide variety of accounts.Anthony studied Geography at St John’s College, Oxford and has an MBA from the London Business School.