Published on 13.09.2018
The annual report on the most valuable Brazilian brands.
"Itaú is ramping up its international presence and continues to amplify its brand value. The brand’s growth reflects a global trend among banking and financial services brands, as the damaging legacy of the financial crisis slowly fades away and banks focus their efforts towards aspects of their brand strength, launch new marketing initiatives, and combine these with new technology investments."
David Haigh, CEO of Brand Finance