What makes a brand strong? Do perceptions of a brand help make people choose it right at this moment? Our market-research based measure of brand popularity - the BrandBeta® aims to answer these questions.
Brand Finance is the world's leading brand valuation consultancy. We have helped thousands of companies understand the financial value of their brands and use that information to drive strategic decision making.
Recognised as the pre-eminent brand valuation firm, our database of metrics is used widely by financial institutions, non-governmental agencies and academics. We are the first company to be accredited with both ISO 10668: Brand Valuation and ISO 20671: Brand Evaluation, and our team sets the highest standard for expertise and rigour when conducting brand valuations.