Sustainability and ESG have never been more important considerations for marketers, finance professionals, and the brands they serve. Our Sustainability Perceptions Index quantifies the value of sustainability perceptions to make the value of action on sustainability more tangible.
In assessing the gap between perceptions and actual sustainability performance, this research shows that even for individual businesses, there could be millions of dollars of financial value to be gained from enhanced action and associated communication. Equally, there can be millions at risk from insufficient action that leads to accusations of greenwashing, or even misallocated or excessive investments in sustainability communication that does not cut through.
Our sustainability services bring clarity to these challenges, allowing you to add value, protect yourself from risk, and do the right thing.
