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Mientras el valor de las 25 marcas de juego más valiosas del mundo aumenta, en España las marcas luchan contra la regulación y el Covid19
El sector del juego, muy impactado por la pandemia, logra aumentar su valor En España las marcas no levantan cabeza: al miedo a la pandemia, los horarios de locales de ocio y la ausencia de turistas se unen nuevas restricciones … read more
Secretary Hillary Clinton at Global Soft Power Summit 2021
To access recordings and additional materials,register for the Global Soft Power Summit 2021 event hub here Former US Secretary of State, Hillary Rodham Clinton, participated in a keynote conversation at the Global Soft Power Summit 2021 yesterday, hosted by Brand … read more
Global Soft Power Index 2021: US is fastest-falling nation, ranks 6th overall
Despite being this year’s fastest-falling nation in the Brand Finance Global Soft Power Index 2021, the US still managed to retain its position in the top 10 ranking nations overall, with a Global Soft Power score of 55.9 out of … read more
Global Soft Power Index 2021: South Africa ranks 37th overall
Following a 0.7-point increase, South Africa scores 37.2 out of 100 to rank 37th overall in Brand Finance’s Global Soft Power Index 2021Germany claims top spot in Brand Finance’s Global Soft Power Index 2021, while US is fastest-falling nation in … read more
Global Soft Power Index 2021: Japan is top-performing Asian nation, ranking 2nd overall
Japan is top performing Asian nation and second globally, jumping up two spots in Brand Finance’s Global Soft Power Index 2021Germany claims top spot in Brand Finance’s Global Soft Power Index 2021, while US is fastest-falling nation in ranking, down … read more
Global Soft Power Index: Norway Climbs Ranks in Top 20
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021, while US is fastest-falling nation in ranking, down to 6th placeWell-governed nations such as Norway (17th) climb ranks in the top 20 - Japan is top performing Asian … read more
Global Soft Power Index: Ireland Holds on to Top 30 Spot
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021, while US is fastest-falling nation in ranking, down to 6th placeIreland holds on to spot in top 30 despite sliding down 5 spots in Global Soft Power IndexHailed … read more
Global Soft Power Index: Greece Enjoys Moderate Boost
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021, while US is fastest-falling nation in ranking, down to 6th placeTraditional powerhouses – UK (3rd), France (7th), China (8th), Italy (19th), and Spain (22nd) suffer amid poor pandemic … read more
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Konrad Jagodzinski
Konrad Jagodzinski
Communications Director
Brand Finance
Florina Cormack-Loyd
Florina Cormack-Loyd
Senior Communications Manager
Brand Finance
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