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Press Releases

French Alps Selected to Host the 2030 Winter Olympic Games: Boost to French Soft Power
Hosting the Winter Olympics in the French Alps may lead to a boost for French soft power, according to Brand Finance, the world's leading brand valuation consultancy and experts on soft power. … read more
Utah Selected to Host the 2034 Winter Olympic Games: Elevating American Soft Power
Hosting the Winter Olympics in Salt Lake City may lead to a boost for American soft power, according to Brand Finance, the world's leading brand valuation consultancy and experts on soft power. … read more
Good management, workplace culture and social responsibility efforts determine China’s employee retention  
New data from Brand Finance reveals top considerations in China when joining or leaving an employer, and what brands are rated the best place to work   BEIJING, 24 th July 2024 – Employees in China are more likely to depend … read more
What attracts Malaysian job seekers in 2024?  Hint - salary is only part of it 
New data from Brand Finance reveals top considerations in Malaysia when joining or leaving an employer, and what brands are rated the best place to work   KUALA LUMPUR, 24 th July 2024 – In Malaysia, the allure of competitive … read more
Corona Extra destrona a Itaú: Se corona como la marca más valiosa de México y de toda Latinoamérica
Cervezas mexicanas dominan el ranking: Corona Extra, Modelo Especial y Sol lideran el crecimiento de valor de marca en 2024. Tequila 1800 se corona como la marca más fuerte de México, superando a gigantes como Telcel y Gamesa Alerta roja … read more
Corona’s comeback: Corona Extra reclaims the title of the world’s most valuable beer brand following a 40% brand value increase
A new report from Brand Finance reveals that Corona is also the world’s fastest growing beer brand Corona Extra reclaims the title of the world’s most valuable beer brand, followed by Heineken and Budweiser    Tsingtao brews success as the … read more
China's spirits soar: Moutai & Wuliangye reign as the world’s top two most valuable spirits brands
A new Brand Finance report reveals that Moutai’s brand value sits at USD50.1 billion Moutai and Wuliangye retain the titles of the world’s top two most valuable spirits brands. China’s Luzhou Laojiao ranks third Wuliangye and Moutai also top the … read more
A New Era for US Soccer?
New data from Brand Finance reveals that US soccer fans are more likely to attend live matches in stadiums compared to American fans of all other major sports, highlighting the growing trend in the sport’s popularity Brand Finance’s newly released … read more
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Penny Erricker
Communications Executive
Brand Finance
Cristina Campos
Communications Director - Southern Europe & Latin America
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Mark Crowe
Managing Director
Australia
Andrew Ee
Communications Director – Asia Pacific
Brand Finance
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