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IKEA is still Sweden’s most valuable brand at SEK 135.9 billion – but gambling, groceries and Gripens steal the 2025 spotlight
Top 50 Swedish brands worth SEK 1.17 trillion in total Evolution Gaming (up 75%) and betsson (up 53%) are the fastest-growing SAAB benefits from NATO accession and the demand for military hardware LONDON, 15 May 2025 – Sweden’s flagship brands … read more
Equinor keeps the crown as Norway’s most valuable brand at NOK64 billion, while DNB surges 52% to become Norway’s fastest-growing brand
ASKO nails AAA rating to become Norway’s strongest brand, without selling to consumers Oil duo Aker BP and Vår Energi suffer double-digit slides as sector sentiment sours LONDON, 15 May 2025 – DNB (brand value up 52% to NOK49.7 billion) … read more
Finnish retail brands surge in value: Prisma and S-Market add nearly €900 m in value this year
Nokia remains the most valuable Finnish brand, despite losing 27% of its value to €5.5 billion Valio is the strongest Finnish brand with a 96.3 brand strength index score The fastest-growing Finnish brands were from retail: S-Market (up 80%), Prisma … read more
LEGO leads as most valuable Danish brand, Tulip doubles in value, while industrial giants drop
Tulip is the fastest-growing Danish brand, doubling in value to DKK6.9 billion LEGO is the strongest Danish brand, ahead of Netto and ROCKWOOL LONDON, 15 May 2025 – LEGO remains the strongest and most valuable Danish brand, according to a … read more
China Construction Bank: The world’s strongest B2B brand for 2025
Brand Finance’s latest ranking of the world’s most valuable B2B brands now features 250 brands, up from 150 last year Chinese B2B brands represent 16% of the total brand value among the world’s top 250 B2B brands State Grid Corporation … read more
Microsoft leads $3.34 trillion B2B brand landscape, NVIDIA doubles in value
Only 54% of top B2B brands globally are pure-play – hybrid models and government-facing brands gain ground Microsoft remains the world’s most valuable B2B brand, growing 33% to $292.5 billion NVIDIA doubles in brand value to $87.9 billion, rising to … read more
Michelin se classe parmi les 10 marques B2B les plus performantes au sein du nouveau classement mondial.
Microsoft conserve son titre de marque B2B la plus valorisée au monde ; NVIDIA affiche la croissance la plus rapide La valeur totale des marques des 150 plus grandes marques B2B mondiales a augmenté de 8 % sur un an, … read more
TikTok/Douyin retains its crown as China’s most valuable brand for the second year
New data from Brand Finance reveals top 500 Chinese brands have reached $2 trillion in brand value this year Happy Valley becomes the strongest brand among China’s top 500 with AAA+ rating Little Swan’s brand value triples, emerging as China’s … read more
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Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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