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Las marcas de bancos, retail, cervezas y petróleo/gas lideran el ranking de las más valiosas en Latinoamérica, según Brand Finance
La mitad de las marcas más valiosas de Latinoamérica son marcas bancarias (18%), de retail (15%), de cervezas (9%) o de petróleo y gas (8%). La marca del banco brasileño Itaú se coloca primera con un valor de marca de … read more
Deutsche Telekom overtakes Mercedes-Benz to become the most valuable European brand
German telecoms provider Deutsche Telekom (brand value up 17% to EUR60.7 billion) surpasses former champion Mercedes-Benz to become the most valuable European brand, according to a new report from leading brand valuation consultancy, Brand Finance. … read more
FanDuel hits the jackpot in global brand value ranking, cashing in on US gambling boom
FanDuel almost quadruples its brand value, soaring into top four US brands continue to boost brand value amidst rapidly growing market, collectively up 44% Gambling stalwart Bet365 overtakes Genting to become most valuable, despite marginal brand value reduction Marina Bay … read more
New ETF highlights the value of cultivating strong brands
Brand Finance, the world’s leading brand valuation consultancy, today announced its partnership with Legal & General Investment Management (LGIM) to launch the L&G Global Brands UCITS ETF, an Exchange-Traded Fund.  … read more
Bodega Aurrerá entra en el top 3 de las marcas más valiosas de México según Brand Finance
Con un valor de USD7.4 mil millones, Corona Extra se mantiene como la marca más valiosa de México.   FEMSA es la marca que más crece (63%) hasta los USD648.3 millones. Lala escala dos puestos en el ranking de Fortaleza … read more
Nike retains crown as world’s most valuable apparel brand, brand value USD31.3 billion
Nike (brand value down 6% to USD31.3 billion) retains its title as the world’s most valuable apparel brand, despite losing brand value, according to a new report from leading brand valuation consultancy, Brand Finance. … read more
Battle for top position not over, Romanian brands showing resilience overall in a challenging environment
Switch of places at the top, with Dacia regaining the top spot over eMAG, reflecting opposite evolutions on automotive and retail markets Real estate brand One United Property enters the ranking on 24 th place with a value of €49 … read more
Zara y Loewe, las marcas españolas de moda más valiosas según Brand Finance
Nike lleva 9 años liderando el ranking Brand Finance Apparel Las españolas Zara y Loewe se mantienen entre las 50 marcas del sector de ropa más valiosas del mundo. Just do it ! Nike lo ha vuelto hacer, se mantiene … read more
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Michael Josem
Communications Director
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Cristina Campos
Communications Director - Latin America & Southern Europe
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Florina Cormack-Loyd
Communications Director - North America
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Andrew Ee
Communications Director – Asia Pacific
Brand Finance