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Las cotizadas rebotan su valor en pleno COVID19 gracias a sus marcas según Brand Finance
El valor de negocio de las marcas más valiosas del mundo ha crecido 23 billones de euros desde la llegada del Covid-19Las 55.000 marcas más valiosas suman, en Septiembre, un valor de negocio de 102 billones de euros, 23 billones … read more
Brands Matter: US$22 Trillion wiped off company values in Q1 2020, but global study shows brands can fuel post-COVID economic recovery
COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).While the global economy is forecast to contract by -4.4% this year (IMF), branded companies worldwide have bounced back from … read more
Double Win for PETRONAS as it Claims Title of Malaysia’s Most Valuable and Strongest Brand
Total value of Malaysia’s top 100 most valuable brands in 2020 has dropped slightly from last year, down 0.5% to US$55.8 billionPETRONAS continues to dominate as most valuable Malaysian brand for 10th consecutive year, brand value US$15.2 billionPETRONAS overtakes Digi … read more
The Intangible Value of the Top 10 Companies in the World Surpasses US$10 Trillion for the First Time
View the full Brand Finance GIFT™ 2020 report here The Brand Finance Global Intangible Finance Tracker (GIFT™) study ranks the top global companies by total intangible value. The top 10 companies this year are Apple, Amazon, Aramco, Microsoft, Alphabet, Facebook, … read more
España debería apostar más por la Innovación para recuperarse antes de los efectos del Covid19 según Brand Finance
La clave para España, actualmente en el puesto 14º de Europa y 30º del mundo en cuanto a Intangibles, es centrarse en impulsar la innovación con el fin de fomentar el crecimiento y atraer inversión extranjera, según el último informe … read more
Top African Brands Could Lose up to US$6 Billion from COVID-19
Top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to US$6 billion of cumulative brand value following devastating COVID-19 pandemicMTN is Africa’s most valuable brand, brand value US$3.3 billionSouth African brands … read more
LOEWE aumenta un 21,5% su valor de marca mientras que las marcas de lujo pierden hasta el 30%
LOEWE, única española en el ranking Brand Finance Luxury & Premium 50 2020, aumenta un 21,5% su valor de marca mientras que las marcas de lujo más valiosas podrían perder hasta el 30% a causa del COVID-19.  Entre las 50 … read more
Top 50 Most Valuable Luxury & Premium Brands Could Lose up to $35bn of Brand Value from COVID-19
World’s top luxury & premium brands could lose up to US$35 billion of brand value cumulatively as a result of devasting pandemic Porsche celebrates electrifying year and retains title of world’s most valuable luxury & premium brand – brand value … read more
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