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Australia ranks 16th for global Soft Power, anchored by reputation and lifestyle
New Brand Finance data highlights Australia’s continued advantage in trusted governance and cultural appeal Lifestyle advantage: Australia ranks 5 th for being a great place to visit and 9 th for its appealing lifestyle Worldwide sentiment: Australia ranks 9 th … read more
Nearly 40% of Japanese brands ranked in Global 500 record double-digit growth in 2026
Brand Finance’s Global 500 2026 report reveals 33 leading Japanese brands are collectively valued at $489.9 billion Toyota climbs four ranks to be the world’s 15 th strongest brand  $118.2 billion: Value of Japan’s key automobile brands in global ranking … read more
11 ASEAN brands shine amongst the world’s 500 most valuable brands
Brand Finance’s Global 500 2026 report reveals six of the region’s top 11 brands are from the banking sector Singapore’s DBS ranks among the world’s top 50 strongest brands PETRONAS and PTT’s legacy continue, over a decade in the global rankings … read more
NTT Data’s brand value rises 7%, reaffirms position as world’s fifth most valuable IT Services brand
AI expertise underpins brand strength as Japanese IT services brands compete at the global forefront Japanese IT Services brands in global ranking record 5% of year-on-year growth Three Japanese IT Services brand account for 10% of sector’s total brand value … read more
Consolidation at the summit: Commonwealth Bank, Woolworths and Telstra lead in Australia 100 2026
New Brand Finance data shows Australia’s top 100 brands are valued at $207 billion in 2026, growing 7% year-on-year $16 billion: Commonwealth Bank remains Australia’s top brand with 2% brand value increase Australia Post becomes the nation’s strongest brand with … read more
China now ranks higher than the US in global reputation
New Brand Finance data reveals China ranks higher than the US on 19 out of the 35 nation brand attributes Reputation leaps: China climbs 9 ranks for Reputation with notable upticks in People & Values, Governance, Sustainable Future Economic strength: … read more
Mixed results see South Africa fall back to 43rd overall in Global Soft Power Index 2026
Gains in culture, people, and lifestyle offset by uncertainty in South Africa’s economic outlook and governance US holds top spot in Global Soft Power Index despite broad declines; Japan overtakes the UK for 3 rd LONDON, 20 January 2026 – … read more
Canada ranks 8th, recognised for ease of business, appealing lifestyle, and political stability in Global Soft Power Index 2026
Canada ranks 8 th in the Global Soft Power Index 2026, with a Soft Power score of 63.2 out of 100 US holds top spot in Global Soft Power Index despite broad declines; Japan overtakes the UK for 3 rd … read more

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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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