New data from Brand Finance reveals the top 50 global engineering brands collectively hold a brand value of $366.9 billion, reflecting a 1% dip from 2024
LONDON, 12 June 2025 –The combined value of the top 50 global engineering brands ranked this year stands at USD366.9 billion, reflecting a 1% decrease from the USD369.1 billion recorded in 2024, according to the Engineering 50 2025 ranking from Brand Finance, the world's leading brand valuation consultancy.
Regionally, Chinese brands remain as the largest contributor to the global engineering sector’s collective brand value, accounting for 31% of the sector’s total brand value. However, eight out of 12 Chinese brands in this year’s ranking have experienced declines in brand value, likely due to weakened demand from a prolonged real estate downturn, an uncertain economic recovery, and intensifying domestic competition. In contrast, brands from Japan, the US, and Europe are growing steadily, supported by stronger economies, government backing, and continued innovation.
For the sixth year running, CSCEC (brand value down 5% to USD28.3 billion) remains the world’s most valuable engineering brand ranked. CSCEC’s slight dip in brand value is due to a global economic slowdown, domestic structural shifts, and weaker demand amid China’s real estate downturn and reduced infrastructure investments. Volatile raw material costs and regulatory pressures in the building materials sector have further strained operations.
Siemens Group (brand value up 6% to USD25.9 billion) remains in second position for the fifth consecutive year while General Electric (brand value at USD19.8 billion) maintains its position as the third most valuable engineering brand, for the second consecutive year.
Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:
“This year’s ranking highlights how the global engineering industry is evolving in step with shifting economic realities. While China still leads in overall brand value, it’s clear that brands operating in markets led by innovation such as the US, Europe, and parts of Asia are gaining ground. The rise of Mitsubishi Heavy, shows how strategic focus, resilience, and investment in future-ready sectors like smart infrastructure and energy solutions are key to driving sustainable brand growth in a challenging global engineering landscape.”
Japanese brand Mitsubishi Heavy (brand value up 30% to USD4.8 billion) stands out as the fastest growing engineering brand ranked in 2025, climbing seven spots to rank 28th globally. The brand’s growth can be attributed to strong defence and aerospace orders, major investments in energy solutions, and a clear focus on green technologies under its “MISSION NET ZERO” strategy. Mitsubishi Heavy’s continued digital transformation and smart manufacturing initiatives also reinforced its position in a fast-evolving industrial landscape.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
