Every year Brand Finance undertakes the world's largest study on brand valuation, ranking over 5000 of the world's biggest brands across all sectors and geographies. Millions of datapoints are analysed, calculated and combined to form over 50 annual rankings we release each year.
Our Data Services provide easy access to the data that constitutes and underpins our brand rankings and studies. Our users include Brand Directors, CFOs, Academics and Fund Managers, who have used the data in many different ways: including brand metrics in Annual Reports, contributing to research studies, driving investment decisions, and as KPIs for corporate compensation.
In addition to corporate brand rankings, we have published rankings of the world's most valuable Football brands, the strongest Nation Brands, and the Global Soft Power Index, the world's most comprehensive research study on the perception of soft power.