We conduct all of our brand valuations in accordance with the approaches outlined in ISO:10668, the international standard on monetary brand valuation.
There are no black boxes. Our approach is to work openly, collaboratively and flexibly with clients, and we always reveal the details of our modelling and analysis. This means our clients always understand what lies behind ‘the number’.
The three brand valuation approaches (Market, Cost and Income) outlined in ISO:10668 are common to any type of valuation – not just those of brands. This makes them the most used and trusted approaches by law courts, accountants, financial experts, and the International Valuation Standards Council (IVSC).
We could talk all day about Brand Valuation approaches and methodologies. If you want to get more into specifics we would love to chat. We also have an extensive library of articles that get more into the detail.