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Brand Valuation

Make your brand's business case
Brand valuations are used for a variety of purposes, including tax, finance, and marketing. Being the interpreter between the language of marketers and finance teams they provide structure for both to work together to maximise returns.

The principles of understanding brand value can also be applied to geographic brands, nation brands, sports teams and not-for-profit enterprises.
  • How much is my brand worth?
  • How much should I invest in marketing?
  • How much damage does brand misuse cause?
  • Am I tax compliant with the latest transfer pricing?
  • How do I unlock value in a brand acquisition?

Brand Valuation Methodology

We conduct all of our brand valuations in accordance with the approaches outlined in ISO:10668, the international standard on monetary brand valuation.

There are no black boxes. Our approach is to work openly, collaboratively and flexibly with clients, and we always reveal the details of our modelling and analysis. This means our clients always understand what lies behind ‘the number’.

The three brand valuation approaches (Market, Cost and Income) outlined in ISO:10668 are common to any type of valuation – not just those of brands. This makes them the most used and trusted approaches by law courts, accountants, financial experts, and the International Valuation Standards Council (IVSC).

We could talk all day about Brand Valuation approaches and methodologies. If you want to get more into specifics we would love to chat. We also have an extensive library of articles that get more into the detail.

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