Brand Strategy

Make branding decisions with your eyes wide open
Once you understand the value of your brand, you can use it as tool to understand the business impacts of strategic branding decisions in terms of real financial returns.
  • Which brand positioning do customers value most?
  • What are our best brand extension opportunities in other categories and markets?
  • Am I licensing my brand effectively?
  • Have I fully optimised my brand portfolio? Am I carrying dead weight?
  • Should I transfer my brand immediately?
  • Is a Masterbrand strategy the right choice for my business?

Defining the Value of Strategic Branding Decisions

Whether launching a new product or service, merging existing brands in your portfolio, entering new markets, seeking clearer direction on brand budgeting, or targeting new customer groups, brands are one the most crucial tools to increase brand and business value.

We help companies connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments. In so doing, we help finance people to evaluate marketing programs and marketing people to present their case in the Board Room.

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