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Wie wird man zum Talentmagneten: Der Brand Finance  Empoyer Brand Index zeigt, was nötig ist,um Fachkräfte zu gewinnen und zu halten
Aktuelle Studie 2024 macht deutlich, dass eine zweckerfüllende Arbeit wichtig ist in der Rekrutierung und Gewinnung,  aber Gehälter und Work-Life-Balance entscheidend, um Mitarbeiter zu binden. … read more
Value of global intangible assets reaches all-time $79.4 trillion high
Brand Finance data estimates 79% of global intangible asset value is not disclosed on balance sheets Global intangible value surges 28% to USD79.4 trillion, surpassing 2021 peak Denmark surpasses Ireland to become most intangible market globally Driven by tech giants, … read more
Collingwood is most valuable club brand in Australian sport, Brisbane Broncos top NRL brand ladder
Collingwood is Australia's most valuable football club brand, with an impressive brand valuation of AUD145 million, according to a new report from Brand Finance, the world's leading brand valuation consultancy. This measurement reflects the club’s long-term success both on and off the field, with its star-studded roster, rich football heritage, and highly influential partnerships all pivotal in elevating its status within the league. … read more
USA und Großbritannien sind die führenden Nationenmarken, China nun auf dem dritten Platz, lässt Japan und Deutschland hinter sich
Zum 34. Tag der Deutschen Einheit zeigen sich deutliche Risse in der globalen Wahrnehmung Deutschlands als eine weltweit führende Nation Laut der Studie musste Deutschland in diesem Jahr eine Stagnation und in vielen Bereichen eine Verschlechterung der Wahrnehmung hinnehmen, mit … read more
Foreign residents in the UAE overwhelmingly prefer local healthcare to that of their home countries
New data from Brand Finance shows just 6% of UAE foreign residents think their home country's healthcare system is better than the UAE 81% of residents consider the UAE’s healthcare system to be high quality 84% of UAE residents believe … read more
South Korean retail brands experience growth supported by rise in e-commerce
Samsung retains its spot as the most valuable South Korean brand in the rankings   Naver nets the top spot as strongest South Korean brand ranked Cantata brews success, with brand value almost doubling to $869 million    Samsung Group has … read more
Chanel, Dior et Decathlon font leur entrée dans le Top 10 des marques européennes les plus fortes
Les nouvelles données de Brand Finance révèlent que la Force de Marque est un facteur clé de la compétitivité des marques françaises en Europe Les marques de luxe Chanel et Dior font leur entrée dans le top 10 des marques … read more
New data: European consumers are more sceptical than the rest of the world on corporate sustainability
Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability European respondents are 25% less likely to agree that a brand is committed to environmental sustainability than non-European respondents … read more
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Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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