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Switzerland rises to 7th globally, leading world in Reputation and Governance with ten #1 attribute rankings in Global Soft Power Index 2026
Switzerland climbs one place to 7 th globally, overtaking Canada to become the highest-ranked nation outside the G7 Maintains world #1 rankings in both Reputation and Governance pillars, with ten individual #1 attribute rankings US holds top spot in Global … read more
Türkiye returns to top 25 most influential Soft Power nations globally
Türkiye maintains cultural appeal but battles declining perceptions of economic strength US holds top spot in Global Soft Power Index despite broad declines; Japan overtakes the UK for 3 rd LONDON, 20 January 2026 – Türkiye re-enters the list of … read more
Brand Finance Global Soft Power Index 2026: The UAE maintains 10th place as Western nations decline
New Brand Finance survey shows decline in global perceptions of Western nations: US retains top spot despite decline in reputation UAE shows resilient Soft Power performance amid broader western declines, defending or improving ranks across all KPIs and pillars Other … read more
US sees steepest decline out of all 193 nation brands in Global Soft Power Index 2026
Global uncertainty drives widespread sentiment decline, with Western nations hardest hit, new Brand Finance data reveals US retains top ranking spot, but sees declines across all Soft Power metrics except Familiarity, as global perceptions hit by ‘Trump Effect’ China addresses … read more
Eight Indian IT services brands now represent 36% of global sector brand value
Brand Finance data reveals the top 25 global IT Services brands hold a collective value of USD167.2 billion • TCS maintains second place in the sector brand value ranking; achieves AAA brand strength rating for the first time • Infosys … read more
AI at full tilt: NVIDIA’s brand now more valuable than Facebook and WalmartNew data from Brand Finance reveals world’s 500 most valuable and strongest brands in 2026
OpenAI breaks into the 2026 ranking of the world’s most valuable brands as this year’s results reflect the rise of artificial intelligence World’s 500 most valuable brands grow 11% in value to $10.4 trillion in 2026, outpacing global economic growth … read more
BBVA es la marca española que más crece, Mapfre entra en el ranking Global 500 y Mercadona escala al top10 de las marcas más fuertes del mundo.
Nuevos datos de Finance muestran las 500 marcas más valiosas y fuertes del mundo en 2026 Santander lidera el ranking de las marcas españolas más valiosas del ranking Global 500 2026 de Brand Finance, seguida de Zara, BBVA, CaixaBank, Mercadona, … read more
TikTok/Douyin: World’s sixth most valuable brand in 2026, up one rank from past year
Brand Finance’s Global 500 2026 report reveals 68 Chinese brands are now valued at $1.56 trillion , up 10% from 2025 Chinese brands account for 15% of total Global 500 brand value State Grid Corporation of China: Steady at 10 th … read more
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Brand Finance
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