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Los sectores de alimentación y bebidas podrían perder más de 500 MM$ por las restricciones de marketing y comercialización según Brand Finance
• Brand Finance ha estimado que una imposición global de restricciones de comercialización en las industrias de alcohol, dulces, bocadillos salados y bebidas azucaradas podría provocar una pérdida de 521 mil millones de dólares para las empresas.  • PepsiCo es … read more
Las marcas de hoteles españolas resisten mejor al Covid-19 en el ranking de las más valiosas según Brand Finance
Mientras los hoteles más valiosos del mundo pierden más de €23 mil millones en valor de marca. Las 3 marcas españolas son, en conjunto, las que menor de marca han perdido (-2%) comprado con las marcas de las naciones que … read more
Auto Brands Dominate in Europe: Mercedes & Ferrari are Continent’s Most Valuable and Strongest Among Top 500 Brands
Total brand value of Europe’s top 500 most valuable brands drops 10% from €1.96 trillion to €1.76 trillion during the COVID-19 pandemic Automobiles is continent’s most valuable sector, accounting for 14% of total brand value in ranking Mercedes-Benz is Europe’s … read more
Brand Finance Europe 500 2021: 9 Irish Brands Feature in Ranking
9 brands from Ireland feature in Brand Finance Europe 500 2021 ranking , with a cumulative brand value of €11.6 billion Penneys is highest ranked Irish brand in 236 th position, brand value €2.1 billion Total brand value of Europe’s … read more
Brand Finance Europe 500 2021: 27 Dutch Brands Feature in Ranking
27 brands from the Netherlands feature in Brand Finance Europe 500 2021 ranking , with a cumulative brand value of €109.6 billion Shell is highest ranked Dutch brand in 4 th , brand value €35.9 billion Total brand value of … read more
Brand Finance Europe 500 2021: 48 Brands from Nordic Region Feature in Ranking
48 brands from Nordic region feature in Brand Finance Europe 500 2021 ranking IKEA is highest ranked in 17 th spot, brand value €15.3 billion Total brand value of Europe’s top 500 most valuable brands drops 10% from €1.96 trillion … read more
Les marques automobiles dominent en Europe : Mercedes et Ferrari, en tête du Top 500 des marques les plus valorisées et les plus
La valeur totale des 500 marques les plus valorisées d'Europe chute de 10 %, passant de 1,96 trillion € à 1,76 trillion € pendant la pandémie de Covid-19 L'automobile est le secteur le plus valorisé du continent, représentant 14 % … read more
Brand Finance Europe 500 2021: Over 100 British Brands Feature in Ranking
101 brands from the UK feature in Brand Finance Europe 500 2021 ranking , with a cumulative brand value of €294.1 billion BP is highest ranked British brand in 7 th , brand value €18.2 billion Total brand value of … read more
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Konrad Jagodzinski
Communications Director
Brand Finance
Florina Cormack-Loyd
Associate Communications Director
Brand Finance
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