Press Releases

New Brand Finance data reveals China ranks higher than the US on 19 out of the 35 nation brand attributes Reputation leaps: China climbs 9 ranks for Reputation with notable upticks in People & Values, Governance, Sustainable Future Economic strength: … read more

Gains in culture, people, and lifestyle offset by uncertainty in South Africa’s economic outlook and governance US holds top spot in Global Soft Power Index despite broad declines; Japan overtakes the UK for 3 rd LONDON, 20 January 2026 – … read more

Canada ranks 8 th in the Global Soft Power Index 2026, with a Soft Power score of 63.2 out of 100 US holds top spot in Global Soft Power Index despite broad declines; Japan overtakes the UK for 3 rd … read more

La France se classe au 6e rang mondial pour la cinquième année consécutive, mais la faible évolution de ses principaux indicateurs témoigne d'une stagnation de son Soft Power à l'échelle mondiale. Les États-Unis conservent la première place de l'Indice mondial … read more

Romania rises 2 places to 53rd globally, with Soft Power score increasing from 39.5 to 40.3 Remarkable improvements in perceptions of generosity (up 26 ranks), trustworthiness (up 21 ranks), and cuisine (up 24 ranks) Technology and innovation perceptions strengthen significantly, … read more

Austria retains 24 th position globally despite slight score decline Significant improvements in media perceptions, with 'trustworthy media' climbing 6 ranks to 12 th globally Sustainability credentials advance with 'acts to protect the environment' rising 4 ranks US holds top … read more

Germany maintains 5 th position globally, though overall score declines from 70.1 to 67.7 out of 100 Media credibility strengthens with 'trustworthy media' climbing 6 ranks to 3 rd globally, but news of economic slowdown increasingly shaping global opinion Germany … read more

Nordic nations record declines in Soft Power scores alongside other Western nations despite continued global leadership in governance, safety, and sustainability US holds top spot in Global Soft Power Index despite broad declines; Japan overtakes the UK for 3 rd … read more