Press Releases

Brand Finance 估计，在全球范围内对酒类、糖果、咸味零食和含糖饮料行业实施营销限制可能会给企业带来高达 5210 亿美元的潜在损失 依照模型，百事公司将在集团层面潜在损失最大，可能损失近 620 亿美元，但竞争对手可口可乐在单个品牌层面遭受最大潜在损失，其主品牌面临着损失约 430 亿美元的风险 头部的几大酒类集团均面临 100% 的 旗下品牌遭遇营销限制。百威英博潜在的损失绝对值最大，价值近 400 亿美元 我们对全球 12 个国家 / 地区的 6,000 多名消费者（包括中国的 500 多名消费者）进行的关于品牌和营销限制的市场调查显示， … read more

Brand Finance a estimé que l'imposition de restrictions de commercialisation sur l'alcool, la confiserie, le snacking ou les boissons sucrées pourrait entraîner une perte de 521 milliards de dollars pour les entreprises au niveau mondial PepsiCo serait le grand perdant, … read more

• A Brand Finance estimou que uma imposição global de restrições de marketing nas indústrias de álcool, confeitaria, salgadinhos salgados e bebidas açucaradas poderia resultar em uma perda colossal de US$521 bilhões para as empresas • PepsiCo perderia mais no … read more

Brand Finance has estimated that a global imposition of marketing restrictions across the alcohol, confectionary, savoury snacks, and sugary drinks industries could result in a whopping US$521 billion loss to businesses PepsiCo would lose the most on company level, with … read more

• Brand Finance ha estimado que una imposición global de restricciones de comercialización en las industrias de alcohol, dulces, bocadillos salados y bebidas azucaradas podría provocar una pérdida de 521 mil millones de dólares para las empresas.  • PepsiCo es … read more

Mientras los hoteles más valiosos del mundo pierden más de €23 mil millones en valor de marca. Las 3 marcas españolas son, en conjunto, las que menor de marca han perdido (-2%) comprado con las marcas de las naciones que … read more

Total brand value of Europe’s top 500 most valuable brands drops 10% from €1.96 trillion to €1.76 trillion during the COVID-19 pandemic Automobiles is continent’s most valuable sector, accounting for 14% of total brand value in ranking Mercedes-Benz is Europe’s … read more

9 brands from Ireland feature in Brand Finance Europe 500 2021 ranking , with a cumulative brand value of €11.6 billion Penneys is highest ranked Irish brand in 236 th position, brand value €2.1 billion Total brand value of Europe’s … read more