Press Releases

Romania rises 2 places to 53rd globally, with Soft Power score increasing from 39.5 to 40.3 Remarkable improvements in perceptions of generosity (up 26 ranks), trustworthiness (up 21 ranks), and cuisine (up 24 ranks) Technology and innovation perceptions strengthen significantly, … read more

Austria retains 24 th position globally despite slight score decline Significant improvements in media perceptions, with 'trustworthy media' climbing 6 ranks to 12 th globally Sustainability credentials advance with 'acts to protect the environment' rising 4 ranks US holds top … read more

Germany maintains 5 th position globally, though overall score declines from 70.1 to 67.7 out of 100 Media credibility strengthens with 'trustworthy media' climbing 6 ranks to 3 rd globally, but news of economic slowdown increasingly shaping global opinion Germany … read more

Nordic nations record declines in Soft Power scores alongside other Western nations despite continued global leadership in governance, safety, and sustainability US holds top spot in Global Soft Power Index despite broad declines; Japan overtakes the UK for 3 rd … read more

Switzerland climbs one place to 7 th globally, overtaking Canada to become the highest-ranked nation outside the G7 Maintains world #1 rankings in both Reputation and Governance pillars, with ten individual #1 attribute rankings US holds top spot in Global … read more

Türkiye maintains cultural appeal but battles declining perceptions of economic strength US holds top spot in Global Soft Power Index despite broad declines; Japan overtakes the UK for 3 rd LONDON, 20 January 2026 – Türkiye re-enters the list of … read more

New Brand Finance survey shows decline in global perceptions of Western nations: US retains top spot despite decline in reputation UAE shows resilient Soft Power performance amid broader western declines, defending or improving ranks across all KPIs and pillars Other … read more

Global uncertainty drives widespread sentiment decline, with Western nations hardest hit, new Brand Finance data reveals US retains top ranking spot, but sees declines across all Soft Power metrics except Familiarity, as global perceptions hit by ‘Trump Effect’ China addresses … read more