New research from Brand Finance highlights the growing influence of Indian brands championing sustainability and driving innovation
MUMBAI, 25 June 2025 – The total brand value of the India 100 rankings now stands at USD236.5 billion, according to the latest India 100 2025 report by Brand Finance.
With India’s projected GDP growth pegged between 6% and 7% for FY2025–2026, bolstered by sustained capex, strong domestic demand, and public-private partnerships, leading Indian brands are well-positioned to capitalise on opportunities, even as they
navigate global volatility.
Tata Group (brand value up 10% to USD31.6 billion) has once again secured its position as India’s most valuable brand ranked by becoming the first Indian brand to cross the USD30 billion threshold. This historic milestone underscores India’s expanding economic clout and the Tata Group’s multi-sector dominance, with strategic investments in electronics, EVs, semiconductors, AI, and renewables.
India’s top 10 most valuable brands ranked collectively showed remarkable double-digit growth in value.
As the second most valuable Indian brand, Infosys (brand value up 15% to USD16.3 billion) continues to lead in the IT Services sector, while HDFC Group (brand value up 37% to USD14.2 billion), third in the rankings, has cemented its role as a financial
services titan, post-merger with HDFC Ltd.
At the fourth place, LIC (brand value up 35% to USD13.6 billion) also demonstrated commendable growth followed by HCLTech (brand value up 17% to USD8.9 billion), at the eighth position, up one rank from 2024.
Larsen & Toubro Group (brand value up 3% to USD7.4 billion) held firm with increased thrust on high-tech manufacturing along with diversification into renewables and semiconductors as the ninth most valuable Indian brand ranked.
Rounding off the top 10, Mahindra Group (brand value up 9% to USD7.2 billion) sustained strong momentum with tech and engineering innovation.
Adani Group emerged as the fastest-growing Indian brand ranked this year, with its brand value up by 82%. The group’s growth is attributed to aggressive and integrated infrastructure focus, surge in green energy ambitions, and increased brand equity
across key stakeholders.
Meanwhile, Taj Hotels retains its title as India’s strongest brand ranked, scoring 92.2/100 in the Brand Strength Index (BSI) and earning the elite AAA+ brand strength rating for the fourth consecutive year. Taj’s consistent brand strength is underpinned by
its international expansion and premium service excellence.
Asian Paints ranks as the second strongest Indian brand ranked this year with a BSI score of 92/100 and an AAA+ brand strength rating, whilst also maintaining its status as the strongest paints and coatings brand ranked globally. Amul takes third place with a
BSI score of 91.2/100 and an AAA+ brand strength rating.
Ajimon Francis, Managing Director, Brand Finance India, remarked:
“India is embracing the ‘Create in India’ clarion call with renewed energy. Whether it’s manufacturing, financial services, entertainment, holistic healing or hospitality, Brand Bharat is rewriting narratives globally. The nation’s economic vibrancy, digital infrastructure, and industrial expansion are turning its top brands into global beacons. In a challenging geopolitical order, India is finely balancing the hard power and soft power.”
India’s sustainability leadership also gains recognition. Tata Group holds the highest Sustainability Perceptions Value (SPV) among Indian brands ranked, standing at USD4.3 billion while Infosys has the highest positive sustainability gap value (USD115 million）, suggesting that the brand outperforms public perception and could unlock further brand value through improved sustainability communications.
The detailed India 100 report showcases 11 sub-sector rankings covering banking to IT Services to hospitality and tyres, among others. This section showcases leading brands and their remarkable achievements in individual industry categories.
Other notable performance from Indian brands this year include:
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
