As a communications and public relations specialist, Florina brings over 8 years of experience across the finance and consultancy sectors. Currently serving as the Communications Director for Brand Finance, North America, Florina is based in Vancouver and oversees all communication, public relations, and marketing efforts for the North American region.
Florina joined Brand Finance in early 2019 as a member of the central communications team in London. In this role, she was responsible for disseminating the annual Brand Finance PR campaign, while also contributing to other studies, including the Soft Power report and Marketing Restrictions report.
Prior to her tenure at Brand Finance, Florina accumulated valuable experience in the banking and recruitment sectors. She graduated from Newcastle University in 2014 with a BA (Hons) degree in Politics.