New Brand Finance data reveals Chinese tech brands are collectively valued at $366.0 billion, representing 11% of the global sector
BEIJING, 12 June 2025 – Technology brands hailing from China remain as the second largest in terms of their brand value contribution among the top 100 global tech brands ranked this year. Chinese tech brands represent about 11%, holding a collective brand value of USD366.0 billion, according to the Technology 100 2025 report by Brand Finance, the world’s leading brand valuation consultancy.
TikTok/Douyin (brand value up 26% to USD105.8 billion) retains its position as China’s most valuable technology brand ranked in 2025, in addition to being the fifth most valuable technology brand in the world. Brand Finance attributes this growth to the brand’s innovative content strategy, e-commerce integration through TikTok Mall, and hyper-personalised user experiences that continue to boost engagement and monetisation potential across its advertising, retail, and content verticals.
WeChat (brand value down 21% to USD33.0 billion) is the strongest tech brand both globally and in China, for the second consecutive year. It recorded a Brand Strength Index (BSI) score of 95.2/100 and an AAA+ brand strength rating. Despite a decline in brand value, WeChat’s extensive ecosystem, spanning messaging, payments, social media, and more, continues to deliver convenience and user engagement. Its seamless integration across digital services in China has reinforced its position as a global benchmark for multifunctional platforms.
JD.com (brand value up 5% to USD18.8 billion) is China’s second strongest brand (fifth globally), with a BSI score of 92.3/100. Meituan (brand value up 37% to USD11.7 billion) is the third strongest brand in China, (seventh globally) and Taobao (brand value down 41% to USD11.9 billion) is ranked fourth strongest in China (10th globally) with BSI scores of 90.5/100 and 89.3/100 respectively.
Meanwhile, Pinduoduo’s brand value rose by 70% reaching USD13.0 billion this year, making it the fastest growing technology brand in China. Pinduoduo has rapidly grown into one of China’s top e-commerce platforms by using a unique mix of social commerce, gamification, and low pricing. Its group-buying model has proven especially effective in reaching consumers in lower-tier cities, driving strong engagement and brand growth.
Scott Chen, Managing Director, Brand Finance China, commented:
“Chinese tech brands are making a real mark on the global stage by staying closely connected to how people live, shop, and communicate. With four of the world’s ten strongest tech brands coming from China, and China itself representing 11% of the global sector, the growth of technology brands within the nation and worldwide is undeniable. TikTok/Douyin is turning entertainment into an interactive shopping experience, Pinduoduo is making e-commerce more social and accessible, and WeChat continues to be part of everyday life for millions. These brands aren’t just growing in value; they’re shaping the future of how we experience technology.”
Other notable Chinese brands in the Technology 100 2025 report are:
Global Insights
Apple remains the world’s most valuable technology brand for the second consecutive year, with its brand value rising 11% to USD574.5 billion in 2025.
NVIDIA has more than doubled its brand value in 2025, increasing 98% to USD87.9 billion, making it the fastest-growing technology brand in the world.
Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations make strategic decisions.
Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
Brand Finance also operates the Global Brand Equity Monitor, conducting original market research annually on 6,000 brands, surveying more than 175,000 respondents across 41 countries and 31 industry sectors. By combining perceptual data from the Global Brand Equity Monitor with data from its valuation database — the largest brand value database in the world — Brand Finance equips ambitious brand leaders with the data, analytics, and the strategic guidance they need to enhance brand and business value.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance, compliant with ISO 20671.
Brand Finance is a regulated accountancy firm and a committed leader in the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.
Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.
Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. Brand Finance evaluates brand strength in a process compliant with ISO 20671, looking at Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. The data used is derived from Brand Finance’s proprietary market research programme and from publicly available sources.
Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding Brand Rating up to AAA+ in a format similar to a credit rating.
Brand Finance calculates the values of brands in its rankings using the Royalty Relief approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
The steps in this process are as follows:
1 Calculate brand strength using a balanced scorecard of metrics assessing Marketing Investment, Stakeholder Equity, and Business Performance. Brand strength is expressed as a Brand Strength Index (BSI) score on a scale of 0 to 100.
2 Determine royalty range for each industry, reflecting the importance of brand to purchasing decisions. In luxury, the maximum percentage is high, while in extractive industry, where goods are often commoditised, it is lower. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database.
3 Calculate royalty rate. The BSI score is applied to the royalty range to arrive at a royalty rate. For example, if the royalty range in a sector is 0-5% and a brand has a BSI score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%.
4 Determine brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand.
5 Determine forecast revenues using a function of historic revenues, equity analyst forecasts, and economic growth rates.
6 Apply the royalty rate to the forecast revenues to derive brand revenues.
7 Discount post-tax brand revenues to a net present value which equals the brand value.
Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any body, government, or organisation.
The data presented in this study form part of Brand Finance's proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.
