The Global Soft Power Index acknowledges a key truth: growing a brand – any kind of brand – is made easier if it can perform strongly across a range of dimensions or metrics.
Brand Finance is the world's leading brand valuation consultancy. We have helped thousands of companies understand the financial value of their brands and use that information to drive strategic decision making.
Recognised as the pre-eminent brand valuation firm, our database of metrics is used widely by financial institutions, non-governmental agencies and academics. We are the first company to be accredited with both ISO 10668: Brand Valuation and ISO 20671: Brand Evaluation, and our team sets the highest standard for expertise and rigour when conducting brand valuations.