View the full Brand Finance Alcoholic Drinks 2025 report here
New data from Brand Finance reveals the world's most valuable and strongest beers (top 50), spirits (top 50), and champagne & wine (top 10) brands in 2025
Key highlights include:
- $13.4 billion: Corona Extra maintains position as world’s most valuable beer brand
- 10 years on top: Chinese Baijiu brand Moutai retains position as world’s most valuable spirits brand
- AAA+: Don Julio becomes strongest spirits brand globally
- Six years on top: Moët & Chandon remains world’s most valuable champagne & wine brand
- Continued rise of NoLo alcoholic drinks; non-alcoholic beer drinkers twice as likely to be interested in running
Henry Farr, Valuation Director at Brand Finance, commented:
“Brand Finance data shows that non-alcoholic beer drinkers are 68% more likely to be interested in sport and more than twice as likely (106%) to be interested in running, compared to the general population. This trend reflects a growing consumer focus on moderating alcohol intake and prioritising health, without giving up the social experience of enjoying a drink. It's a key growth area within the alcoholic beverages market, and brands like Guinness - capable of appealing to both alcoholic and non-alcoholic drinkers - are well-positioned to enhance their brand value as consumer preferences continue to shift."
