Published on 13.06.2018
The annual report on the most valuable Danish brands.
"Lego remains Denmark’s most valuable and strongest brand because it is recognised by customers as a high-quality toy that stimulates creativity, learning, and fun. Lego’s brand strength will be particularly important as the rise of digital entertainment and a falling demand for their iconic bricks in the West continue to reshape the market. Building on the success of brand partnerships and on continued expansion in emerging markets, Lego still holds substantial potential as a brand."
David Haigh, CEO of Brand Finance