Published on 15.08.2018
The annual report on the most valuable Russian brands.
Годовой отчет о самый ценных брендах России.
"Sberbank’s performance this year in both brand value and brand strength has been exemplary. The brand has solidified its pre-eminence in its key Russian markets, scoring exceptionally well in Brand Finance’s original consumer equity research that feeds into our valuations. As start-ups and tech ecosystems alike encroach on the financial services industry, Sberbank’s dominance as a brand will provide a solid foundation to adapt and thrive."
David Haigh, CEO of Brand Finance