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Brand Finance Russia 50 2019.

Published on 04.07.2019

The annual report on the most valuable and strongest Russian brands.

  • Sberbank tops the Brand Finance Russia 50 ranking of the country’s most valuable brands yet again as its brand value increases 26% to ₽842.2 billion.
  • Oil and gas is Russia’s largest industry by brand value, with five giants – Gazprom, Lukoil, Rosneft, Tatneft, and Novatek – dominating in the top 10.
  • Lenta’s brand performance stands out as small retail brands move down the ranks.
  • Telecoms fight for market share as Rostelecom grows faster than competitors.
  • NLMK is the fastest-growing Russian brand of 2019, up 82% year on year.
  • Aeroflot reaches new heights as the world’s strongest airline brand.
  • Stroygazmontazh, Alrosa, Prostokvashino, Russian Post, and Rossiya make their way into the top 50 ranking for the first time this year.

 

“Sberbank’s high-quality services and products create the kind of loyalty that results in long-term customer relationships. Unparalleled within Russia, the bank can deepen its relationship with customers and extend into new products, services and even industries”.

David Haigh, CEO, Brand Finance

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