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Measure, Strengthen, and Grow


Almost three decades since the fall of communism, emerging Europe brands still do not shine as bright as their western counterparts. read more

La Maison-Blanche, une affaire pas si rentable pour Trump


« Le nom de Trump a cessé d'être associé à la réussite pour devenir quelque chose de négatif. C'est un cas d'école de comment une marque peut changer du point de vue des consommateurs ou… read more

VIDEO: What Factors Determine Brand Value?


Brand Finance CEO David Haigh speaks about the international standard that defines brand valuation. read more

Rise of Emerging Market Brands


Taking advantage of captive market conditions, changing perceptions, and the worldwide trend away from commoditised industries, emerging market brands are on the march. Nudged by government policy, Chinese, Indian, and Turkish contenders are… read more

Brand valuation face-off – debating the merits of ranking tables


A passionate debate has erupted over the publication of brand valuation ranking tables. We brought two of the most high-profile parties together to state their cases and gave each an opportunity to respond. The result is thought provoking… read more

Samsung ranked as the most valuable brand in South Korea


Valuation and strategy consultant Brand Finance has released its list of the top 50 most valuable brands in South Korea. Samsung has been ranked as the most valuable and powerful brand in the country, unsurprisingly. The firm ranks the… read more

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