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How Lego's bricks have built a stronger brand than Ferrari's cars

17.02.2015

Read full article via The Telegraph read more

How Lego's bricks have built a stronger brand than Ferrari's cars

17.02.2015

iPhone maker Apple may be the most valuable brand, but children's favourite Lego wins out when it comes to brand strength Lego has overtaken Ferrari to become the world’s most powerful brand, according to a new study, while Apple… read more

Indian banking brands shine on the global stage

02.02.2015

Read more Via Business Standard India   read more

The Commonwealth has retaken the crown as Australia's most valuable bank brand

02.02.2015

Read more, via  Business Insider Australia read more

Political will, not tourism, key to nation brands now

16.12.2014

While India has an enduring campaign in 'Incredible India', However, it could be argued that the phrasing does not sufficiently differentiate India from other nations Full Article Here read more

Victoria’s Secret - A 3.9 Billion Dollar Brand

02.12.2014

The Victoria's Secret Angels are flying into the Capital for their first ever London show. They first appeared in 1997 and in the 17 years since, have helped to build a formidable global brand. The Angels are the ultimate brand ambassadors… read more

Brand Finance Has Moved

12.11.2014

As of 12/11/14 Brand Finance has moved to its new office on 3 Birchin Lane, Bank, London, EC3V 9BW. read more

Fiat Chrysler Spins Off Ferrari to Get Cash as Debt Soars

03.11.2014

Fiat shares surge after the company announced it would spin off Ferrari. Fiat has begun to harness the power of the prancing horse, but what will that mean for the power of the Ferrari brand? Click here to read the story .  Click here… read more

High for Uruguay’s progressive policies

22.09.2014

Larissa Perdomo of Uruguay's national branding agency, Uruguay XXI, highlights the country's growth in the 2013 BF Nation Brands Study for the Financial Times. Click here to read the article: … read more

Aston Martin puts Nissan exec in driving seat

01.09.2014

Can the new Aston Martin CEO, Andrew Palmer, leverage the brand to boost sales? Brand Finance's Robert Haigh comments for the Telegraph: Click to read the article here: read more

UK soccer spending set to top £1bln

01.09.2014

Brand Finance's Communications Director, Robert Haigh, talks to Reuters about the unprecedented transfer fees paid by the likes of Manchester United, Manchester City and Arsenal. Click here to watch the interview. read more

Manchester City FC have plans for global brand domination - Telegraph

29.08.2014

Following their recent success in the 2014 Brand Finance Football 50, Manchester City F.C. set their sights on global brand domination:… read more

What are brands for?

29.08.2014

What are brands for? Interesting piece by The Economist which explores the differences in brand values:… read more


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