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Studie: Zehn Prozent der chinesischen Fans sind "Fanatics"


Brand Finance, ein Marken- und Strategieberatungsunternehmen mit Sitz in London, hat versucht, die stetig wachsende Fußball-Fanbasis in China durch die Studie "Understanding Chinese Football Fans" zu erklären. Interessante… read more

Manchester United, English Premier League and Cristiano Ronaldo rule in China


Consultancy Brand Finance conducted a study on how football is consumed in China, collecting data from 2,800 respondents in 10 major cities. The survey was based on 16 different leagues and 314 clubs around the world in order to understand… read more

UBS retains wealth management brand ranking crown


UBS has maintained its global lead among wealth management brands, according to consultant Brand Finance, and Asia-Pacific is on the rise thanks to China’s love of a good name. Silvia Pavoni reports.   read more

Why the World’s Leading Companies Turn to Brand Finance™ to Value Their Good Name


When we think of the best-known brands in the world, we’re really not thinking of the name of the product, but of the way we feel about it. Consider iconic brands like Coca-Cola, Nike, Disney, Apple, and countless others. These names… read more

Podcast: How can a strong brand help a rugby team?


David discusses the value of the All Blacks brand, how the strength of a Rugby team’s brand can carry the club or national side through difficult times when performances are poor and the do’s and don’ts of individual… read more

So viel ist die Marke Roger Federer wert


Länder, Promis, Konzerne – «Brand Finance» berechnet den Wert von Marken. Auf Anfrage von auch denjenigen des Schweizer Tennis-Stars. read more

Eksperci: William i Kate odmienili markę brytyjskiej monarchii


"Książę William i księżna Kate mają hollywoodzki wizerunek; o ile królowa Elżbieta II zapewnia stabilność, to oni pokazują się jako ambitni i pełni aspiracji" - powiedział w wywiadzie dla PAP David Haigh, prezes agencji Brand Finance.   read more

Apple and AT&T jostle for top spot as rankings gulf prompts call for new valuation accounting


Brand Finance’s Global Intangible Finance Tracker (GIFT) analyses intangible value at over 57,000 companies. In terms of key findings, it states that, globally, intangible value continues to rise – hitting $47.6 trillion in 2016… read more

El Real Madrid, la marca más poderosa tras adelantar al Barça


La Copa de la Champions no es la última adición al palmarés del Real Madrid. El club blanco acaba de sumar un título económico de renombre: se ha convertido en la marca de fútbol más poderosa… read more

Soccer's popularity in China presents opportunity for European clubs


The study, by Brand Finance, a London-based brand valuation consultancy, says soccer is now second in the popularity stakes behind basketball in terms of fan numbers. But the China Fan Research 2017 report notes that soccer fans are already… read more

Manchester United hold off Real Madrid to retain title of most valuable brand


Manchester United have retained their status as the club with the most valuable brand in world football for a second successive year despite the power of Real Madrid reaching an all-time high. read more

Ping An overtakes Allianz as world’s most valuable insurance brand, survey finds


Strong profit, cross selling strategy led to sharp rise of brand value at Ping An, while China Life stay unchanged in third place. read more

U.K. Brands Decline in Value as Brexit Takes Toll, Agency Says


British brands are in decline as the Brexit-induced fall in the pound makes companies more vulnerable to takeovers by foreign suitors, according to a report published Thursday. read more

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